That's the problem with Play. Their prices can vary wildly from day-to-day.
Yesterday, I checked and 1m QED HDMI-P was £35. Today it's half that price! Tomorrow it may well be £35 again.
A/V: Sony KDL-V40A12U & BDP-S350, BT Vision, Onkyo TX-SR875, B&W MT-30 7.1, QED audio cables, R.A power cables
Hi-Fi: Arcam CD72T & A65+, B&W 602S3 & using MT-30s PV1, Partington stands, Grado SR125, Kimber I/Cs, QED speaker cables, R.A power cables.