I got my 52PFL9703 yesterday having had a 52PFL9632 previously.
Movement on all sources especially 1080p @ 24hz is ten times better.
The much higher 55.000:1 contrast ratio also mkes the experience way bettr with no real visible crushed blacks and the next best thing to LED backlighting (9803).
Overall i'm loving this LCD and find myself wanting to watch movies i've seen too many times already.
I've seen ratings for this display online @ 8/10 and i would definately give it 9/10.
Best display i've ever bought.
Gaming lag is so much better too , my scores in COD:WAW for eg. have doubled and i'm consistantly getting in the top scores , wheras with the 9632 i was awful and was constantly being killed.