After many months of reading various reviews and being very irritating in shops, I finally took the plune and bought a 40W4500. I'm with Virgin, using V+ service, and was moving up from a Sony 32" Trinitron of many years standing. When the local Sony Shop offered me the 40W4500 plus bluray plus stand for £1199 it seemed too good an offer to turn down. I was really concerned re SD, and frankly have no axed to grind re LCD or Plasma. Just not interested in the debate. Seemed to me like the old PC versus Mac thing. All I wanted was excellent performance across the range.
Got TV, plugged all in via HDMI, turned it on. Arial connected as well for when Virgin V+ gows down, which it does some times.
Wow. It exceeds my expectations in every way, and in my view totally justifies the review this beast got on this site. SD is superb through the Virgin V+, and in fact ain't bad at all indeed via the Freeview and aerial connection. The colour is vivid, hugely well detailed, if a bit bright (OK, so I can turn it down). Sound is much better than I'd expected.
I'd looked at Panasonics, Philips, and all the rest, but I'm very pleased indeed that I went for the Sony. In every respect I'm very pleased indeed and each time I turn it on I feel the "wow factor" come over me. Does the same for house visitors too. No regrets!