Is consumer electronics retailing about to get the shakeup it needs?

Andy Clough 11 May 2008 20:58


So, US retail giant Best Buy has acquired a 50 per cent stake in the retail arm of Carphone Warehouse, as we reported here last week. The Sunday papers are full of the story, and there's much speculation that the deal will lead to a massive shakeup of consumer electronics retailing in the UK, writes Andy Clough.

Will this be a good thing, leading to more choice and better service? Or will trade on the high street just become even more cut-throat, with retailers adopting a 'pile 'em high and sell 'em cheap' philosophy and customer service taking a back seat?

According to today's reports, Best Buy will use Carphone's market know-how to open stores selling a range of goods from flatscreen TVs to washing machines nationwide, and challenging the likes of Currys and Comet.

Best Buy even plans to go head-to-head with Currys Digital stores by developing a small 'pure electricals' (ie no white goods) format for the high street.

Competition is good, and the arrival of Best Buy should force the other electrical retail giants to up their game. Let's face it, we've all wandered into one of the big electrical stores on a Saturday afternoon and overheard one of the weekend staff talking rubbish.

On any number of occasions I've been so appalled by the nonsense being spouted to an innocent customer that I've been tempted to intervene and put them right. Not, I suspect, that I'd get any thanks for my help!

But if Best Buy can combine the generally excellent customer service of, say, John Lewis with a wide range of stock and more competitive prices, then they could be on to something.

Of course, selling sophisticated products like flatscreen TVs and Blu-ray players is rather different from flogging kettles and toasters. As anyone who regularly visits our Forums will know, choosing a new TV these days is a complex business.

Do I need Full HD? What does HD-ready mean? Will this set work with a Blu-ray player? Should I go for plasma or LCD? What's 24 fps? The questions are endless.

Best Buy believes it can do a better job than its competitors. Carphone Warehouse chief executive Charles Dunstone says: "I think the consumers of Europe are ready for someone to do a better job of retailing electrical products." I certainly wouldn't disagree with that.

And Best Buy's chief executive, Brad Anderson, adds: "We wouldn't be coming here unless we thought we could do something different."

Given that we're in the middle of a credit crunch, and consumers are tightening their belts, this is a brave time to be launching new stores. But given Best Buy's track record in the US, and global sales of $40bn, who's to say they won't succeed?

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Comments

mring May 11, 2008 23:22

service is pointless in the case of consumer goods, as 80% of the people already know what they want thanks to magazines like Whatshifi and others.

the magazines and the Internet replaced the store product information gathering for the majority of people.

Zombunny May 11, 2008 23:33

sound like a plan, just bring those U.S prices with you

madsheep May 11, 2008 23:40

I actually disagree as most of the times I have seen (while wandering around in big electrical stores) so many people buying based on information giving from the shop staff....which needless to say...was rubbish.

I think that most of the people just like to buy the "last" technology but they really don't know what they are actually buying as they haven't got informed at all before stepping in the shop.      

So a new player offering proper customer service is very welcome in my view

Pannieman May 12, 2008 01:18

Staff know squat! Been there so often,even when a com pany say that they have a deal on,thier website has it cheaper,some staff say they'll match it & you are saving even more money,If the company can sell @ say £249 online & it's £299 instore.They say you've saved an extra £50,that's not so,same company! You'd walk out & order online,END result store closes.

             Wouldn't notice if it,did as they know little about products & I'm sick of being told "NONE IN STOCK, IT'LL TAKE 7 DAYS TO ARRIVE??"

yiannis550 May 14, 2008 02:22

As I have lived in the US of A for 4 and a half years, I know very well Best Buy and I am a happy customer of them.

in a nutshell: Great prices, great selection, good shopping environment, amazing customer after sales service. Sales stuff was a mixed bucket. Some were knowledgeable, some didn't know the difference of optical and digital zoom on a digital camera...

The best experience I had: I bought a Nikon digital camera with 3 years extended guaranty. A year later I moved to UK. My camera developed a dead pixel which was visible in the middle of all photos. I contact best buy and they told me right away to repair my camera to a Nikon authorised repair centre, pay and sent them the bill.

they have send me a nice check to cover everything including my shipping costs to the Nikon repair centre.

I then wrote them an email telling them how happy I am with their service and prices and begging them to open stores in the UK :) I guess they have listened...

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About Andy Clough

Andy Clough is Editor of whathifi.com